For INSOMNIAC’s Visual Development I went trough diferent process, such as Environment Design, storyboard and creating a whole world, such as a Graphic Identity. Including the Character Design for our story!
Render
For Oliver, our main character, I wanted it to be a generic guy with a type of humor everyone can understand, in which the audience can relate to. Always in his pijamas to emphazise his insomnia.
Megan is the older sister, shes obessed with boybands and has a strong personality. She's always livestreaming everything for her ''instantgram'' folowers. For her design, as Oliver, I wanted to use the pijamas since everything happens at night time.
Rudy is Oliver best friend, he lives with them so is considered one more of the family. Very active and sportive, he can't take off their basketball team's shirt, even wears it on top of the pijama. Also he has a very strong passion for toyguns.
Linda is their mother, sadly she’s still processing her husband death and tries to hide the sadness by wearinh colorfull outfits to cheer herself up!
For Sebas and Sara I wanted them to be the crazy babies, the fun touches added to the production, in their design I resembled the “devil horns” in Sara’s bad haircut and roundy silouetes to Sebas figure, being more silly and “angel” like.
Miso es the secret main character, she brings humor and funny scenes aswell as she leads to tension scenes, is the conductor of the bus. For her design i went for the “crazy” look that will make a point.
For the employees at Redville's house I used the cliches we know from mansions workers and used it in a modern way, playing with stylization and exagerated shapes.
This is Oliver’s mind protector, we could say its himself.